Social + email campaigns // landing pages // print collateral
In the Wild West of the burgeoning CBD market, any company can say anything about the quality of their products—and often, that quality is nearly nonexistent.
I helped Equilibria craft a narrative and subsequent campaigns that prove the benefits of CBD—and specifically EQ’s premium, organic CBD—to women.
Equilibria came to Breakout Studio for marketing support. They needed someone to take over the full creative campaign process, from concepting to execution. Their goal was to drive conversions and grow their sales on an aggressive new scale.
I worked with our design team to parlay Equilibria’s existing brand across landing pages, emails and social media posts. I began by crafting the overarching theme of the campaign, then translating that theme across each different medium. I also worked closely with the Equilibria team to rewrite the homepage of their website around the theme of personalization, a key differentiator for the brand.
The result has been an evolution of the brand tone of voice from a homegrown friend-of-a-friend to a richer, more grown-up and sophisticated CBD expert. See below for the flow of the new homepage, an example of thematic campaign messaging and examples of how that messaging came to life across email and social.
