AIM clinics

A new autism therapy clinic looking to expand in Arkansas and throughout the South.

Brand messaging // website // print collateral // social campaigns

AIM Clinics came to us as a fledgling two-clinic company in Arkansas with big plans. Their goal is to bring Applied Behavior Analysis (ABA) therapy to children with autism in underserved communities throughout the southern United States.

I wrote their initial brand messaging and website and have since expanded that across print, social, video and more. I am also currently overseeing the evolution of the brand to speak to new audiences.

the challenge

AIM Clinics’ previous website was homegrown, and they needed to evolve their brand and their online presence as they began to expand their physical one. They wanted a polished, clean look and feel that would appeal to parents as well as children, with a warm, approachable tone of voice that still conveyed expertise and clinical excellence.

the solution

Throughout our process, from stakeholder interviews and competitive audit to brand creation to website execution, we kept as our guiding principle that many parents—our core audience—would have just received a life-altering diagnosis for their child and needed two things: answers and hope.

To that end, we developed a bright, childlike palette and evolved the autism puzzle piece into a playful tangram logo mark which we then incorporated in illustrations throughout the site. The brand voice we developed is full of joy and hope and calm, and the goal is always to break complex concepts down into common ideas that are easy for parents to understand.

the result

What began as a branding and web exercise has developed into a nearly three year relationship that is still going strong. In those three years we have developed print materials, social media campaigns and videos, and are now in the process of evolving the brand as talent recruitment becomes increasingly important.

See below for examples of the original brand, and for how we have expanded and matured it for a Fellowship recruitment audience.